What is our Value Proposition?
I’m still in need of a catchy tagline, that expresses: The Talking Moose makes computers more fun and, humor benefits everyone. Enough people will fall in love with it.
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You may be wondering, how will I and others make money?
By spreading the moose into many countries, many languages, to millions of users, and letting the 2% who want to buy something, do so.
Lets consider: “Cute Kittens youtube videos”.
Why do millions of people watch cute kitten videos?
They bring smiles to people faces, and people bring other people to gather around and watch it again. It’s a Double-benefit. You smile yourself and you are motivated to share it. You know this is a real phenomenon.
The Moose, is trying to have the same effect, and is aiming for millions of long term users. By telling jokes, people hear the joke, smile, and they get up and tell others. It works. The Moose has this get up and share effect.
For Long Term Use, non-repeating, non-interfering behavior is required.
If this were easy, others would have done it long ago. But no, it’s hard.
Do you need a moving animated talking face, that never repeats, never loops? If you are making a movie or game that people play ONCE, then you don’t care.
But if you are making a robot used daily by people, or a Siri-like talking super-smart computer “agent” that needs a visible face, on a computer, phone or car, then in day-after-day use, those repeating behaviors are noticed and become hated.
Non-repeating movements are essential for long term acceptability of a visible talking agent. The Moose has this figured out. Can you name anything else like it, with good looking non-repeating random motions that look good, even after running continuously for days or weeks?
Who makes money from this? This point is about not losing money invested. I’m thinking of the BIG companies that have invested heavily in their talking agents, and the big game companies. There is heavy competition for user loyalty. If a virtual agent falls out of favor, a company could lose ALL their investment. So this is like an arms race. A new technology has come on the scene. Some will have it, others won’t. Visible agents with crappy lip sync, and detectable repetitive behaviors, will be shunned. The value is: protecting and improving your investment.
A comedian, the moose can say anything
The Moose has a a place in history, that is known for sarcasm and attempting to be funny. Bringing humor to people is an important goal, but not the only goal. The Moose can say ANYTHING, with more freedom than human faces.
Unlike a beautiful female avatar, or a male human avatar, the moose can tell jokes that are corny, or not funny to everyone, and not damage its reputation.
Perhaps telling jokes that are politically incorrect toward men or women. That being said, the moose should generally try to be socially appropriate, suitable for the office, suitable for families.
We have observed: A person hears the moose tell a joke, and they thought it was funny. They desire to tell the joke to others, and they preface it by saying “Here’s a moose joke…” Then, if the joke bombs, it’s the moose’s fault. Get that?
Being able to blame the moose, for a joke that YOU tell, is valuable, and effective for allowing people to spread humor more freely to friends and coworkers.
The value here? Humor delivery, is a reason to get the Moose. Full spectrum of humor is possible with the moose. Humor is the value that users get for free, by installing the moose.
Text to speech Lip Sync – new gold standard
Without question, the lip sync that the talking moose shows, is far ahead of all competitors, (referring to text-to-speech lip sync).
Creating publicity on this lip sync tech, it will eventually become known by all. Once video gamers see how to judge new versus old lip sync technology, the old tech will become ‘unacceptable’. AAA game companies accustomed to high scores on graphics, will start losing marks on their lip sync.
This value is similar to non-repetitive behavior. Protect and enhance the quality of virtual talking characters, or be left behind and shunned.
“I put this on your computer to surprise you”.
As scary as that sounds, it is also a real phenomenon, so we have to talk about it.
In the history of software, there are very few examples of: People being SO MOTIVATED to share something new and remarkable, that they install it onto other peoples computers, without prior permission. They want to surprise, and delight, and see the facial expression of the recipient. The rapid worldwide spread of the original talking moose in 1987-1990, and fish-in-aquarium screen savers, are the primary examples of this.
This time around, anticipating the intense need that people will feel to:” watch someone react to a pleasant surprise“, we are pro-actively implementing social-safe and security-safe alternatives.
The reason this is listed as a component of the Value Proposition, is the potential for this to happen again.
Yes, people are accustomed to hearing computers speak, playing music and videos, and they’ve seen excellent 3D characters inside video games.
But people have never experienced something as visually distinctive as a 3D moose, not just outside a game, but also projected in front of their desktops. And looking like the moose does. (eye contact, lip sync, smiling, creating a truly engaging, believably-almost-alive, thing.) This is NEW, and we think it will spread very rapidly.
The value? This is a hypothetical assertion that viral spread is possible. Partners of the moose, riding that wave of initial spreading, will benefit far more than latecomers. In a sense, this value has is available until distribution starts, then it’s too late.